Datagridview back color depending on cell value

On the code snipet I'm changing the backcolor of the cell depending on the cell valueon a specific column, it works, but the problem is that it takes the backcolor of the last cell value found.
I mean, If the cell value "ACTIVO" is found the back color changes to green, and the if the cell value "DUPLICADO" is found the back color changes to red on every cell eventhoug it was green
So I want to mantain 2 different backcell color depending on the cell value withing the same column, is this psosible.??

Code Snippet:

         
             Private Sub DataGridView1_DataBindingComplete(ByVal sender As Object, ByVal e As System.Windows.Forms.DataGridViewBindingCompleteEventArgs) Handles DataGridView1.DataBindingComplete
       
        For Each dr As DataGridViewRow In DataGridView1.Rows
            Select Case dr.Cells("ESTATUS").Value
                Case "ACTIVO"
                    'DataGridView1.RowHeadersDefaultCellStyle.BackColor = Color.GreenYellow
                    'DataGridView1.RowsDefaultCellStyle.BackColor = Color.GreenYellow
                    DataGridView1.Columns("ESTATUS").DefaultCellStyle.BackColor = Color.GreenYellow
 
                Case "DUPLICADO"
                    DataGridView1.Columns("ESTATUS").DefaultCellStyle.BackColor = Color.Red
                    'DataGridView1.RowsDefaultCellStyle.BackColor = Color.Red
 
            End Select
        Next
        
    End Sub

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Solution: Datagridview back color depending on cell value

this is happening because your code is modifying the default color for column of datagrid instead of the particular cell

try the code below

Private Sub DataGridView1_DataBindingComplete(ByVal sender As Object, ByVal e As System.Windows.Forms.DataGridViewBindingCompleteEventArgs) Handles DataGridView1.DataBindingComplete
Dim DataGridView1 As New DataGridView
For Each dr As DataGridViewRow In DataGridView1.Rows
Select Case dr.Cells("ESTATUS").Value
Case "ACTIVO"
dr.Cells("ESTATUS").Style.BackColor = Color.GreenYellow

Case "DUPLICADO"
dr.Cells("ESTATUS").Style.BackColor = Color.Red

End Select
Next

End Sub